CHRISTIE LORD, REGIONAL MANAGER – TOURISM WESTERN AUSTRALIA

‘The Marketeer’

Christie is an exceptional travel marketeer, with invaluable expertise developed over 21 years in the industry. From involvement on the award-winning 100% Pure New Zealand global campaign, to senior roles with Air New Zealand and Wanderlust, Christie has achieved outstanding results across a range of high-profile travel brands.

Christie joined SLC in 2011, where she works solely on the Tourism Western Australia account, directing the WA team and managing all aspects of their brand in the UK.

Outside the office, she is an accomplished show-jumper with an impressive trophy collection to boot. Certainly, she is the most likely of the SLC team to be seen in Hunter wellies.